Sachin Tendulkar and 'yeh hai youngistaan meri jaan'

10 years long bond come to an end when Pepsi decided to end their relation with great Sachin Tendulkar. As the young players are dominating the field and recently Pepsi also came with the young generation theme than this is going to happen.

But I think Pepsi should add some senior guidance too in 'yeh hai youngistaan meri jaan' as in Sachin Tendulkar and I am sure this will be more hit. But may be they are looking for fit and long innings player which can carry the brand name of Pepsi with his/their success to the long run.

Its really surprised for me that how a company can cut off their 10 years long relations. Sachin is most respected and down to earth human being and I am sure this decision will effect Pepsi adversely.

Yeah you can say that this is my respect and love which forced me to write this but can't help it ...

Please guys share your thoughts on it ...